Professional Writer & Editor
The web has given new meaning to the phrase, "I'm a writer". In some ways, it has created an unimaginable opportunity for insightful, creative, and "fundamentally correct" writing to be published by people all over the world. In other ways, it has allowed great minds (and some not-so-great) to spew on endlessly without a gatekeeper while believing they are communicating. Call me old-fashioned when it comes to writing well, and I will take it as a compliment. Whether I'm writing a feature article, a blog entry or a web page, I adhere to a tried-and-true process:
Beyond this approach, my knowledge base stems from more than 25 years of progressive, professional experience in strategic marketing, event planning, content development, and media relations. I begin every project with the reader in mind, and as needed, I interview subject matter experts, perform research, and synthesize information from multiple sources to create exactly what you need. Take a look at the list of my services and samples of my work. |
Where I've Been
Professional Writer & Editor
2006-Present, Easton, Maryland Versatile writer in promotional, journalistic, editorial, and interactive styles. Expertise in crafting feature articles and briefs, guides, newsletters, press releases, ads, collateral pieces, and web sites. Able to adapt content for SEO, digital and social media. Marketing Consultant/Owner Cricket Communications, Inc. 1998-2006, Portland, OR & Delray Beach, FL Acted as marketing director for Gartner Vision Events and Technology Event Management producing hosted executive-level business summits for senior IT professionals and leading technology vendors. Managed marketing communications initiatives and content development for sponsorship sales, audience acquisition, and media relations for System Builder Summit and Midsize Enterprise Summit. Director of Marketing and Sales Tyler Encapsulations 1994-1997, Portland, OR Manager of national marketing, sales and customer service team for a leading manufacturer of nutraceuticals marketed solely to Healthcare Practitioners. Director of Marketing Creative Multimedia Corporation 1991-1994, Portland, OR Master of all things marketing - strategic planner, brand developer, PR wizard, product manager, copywriter, event master, packaging controller and more, for one of the first CD-ROM publishers in the industry. Product Manager, Medical Division Little, Brown and Company 1989-1990, Boston, MA Product Manager and Sales Associate for MAXX, a CD-ROM Reference for Doctors, Hospitals and Medical Libraries Product Marketing Manager Computer Information Systems 1987-1989, Boston, MA Product Marketing and Communications Manager for a DEC VAX/VMS Market Software Line Media Director Chalfin, Kostopoulos Advertising 1985-1987, Boston, MA Media research, planning and buying for a full-service Advertising Agency Manager of Media Services Marvin & Leonard Advertising 1983-1985, Boston, MA Joined as Media Assistant (1983-84) and promoted to Manager of Media Services of this Full-service Advertising and Public Relations Agency |
